Etnology #4: Hyperpersonalization
Cinema Přítomnost, Siwiecova 1839/1, 130 00 Prague 3-Žižkov
Pavel Pola
Jakub Kiedroń
Alexandr Havlíček
Adéla Gortlerová
Karel Holub
Dominik Buršík
Michal Orsava
Jiří Štěpán
Václav Peterka
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Hyperpersonalization
How companies today communicate with customers across channels so that it is accurate, relevant and economical at the same time? How to combine marketing, CRM and CX into one customer image and build decisions on the same data? At Etnology #4, we'll show you How Hyperpersonalization Is Changing the Real-Time Customer Experience. And why it pays you.
The CEO's
To hyperpersonalize, you need data that speaks with one voice across the entire company. And this is what gives the CEO a powerful advantage: faster, more confident and strategic decision-making based on a unified truth about the customer.
CMO's
Hyperpersonalization brings a significant shift in marketing: more precise targeting, more relevant campaigns, less burned budgets, and marketing that actually works. Increases both performance and customer satisfaction.
Head of CRM
Hyperpersonalization is a major shift for CRM owners as well: they have one reliable source of truth, can better manage the lifecycle, run more accurate automations, uncover retention opportunities, and strengthen relationships that feel truly personal.
Dear {name_surname} long ago is not enough
Dear {name_surname} long ago is not enough. Companies have already learned to segment their customers and tailor content to their needs. But now comes a time when even that is no longer enough. Smart market players put the customer at the center of their universe and adapt communication, product and service to this in real time.
Program
2:30 p.m. We open the doors of the cinema, start with a small snack
3 p.m. Pavel Pola, ExCeO, Etnetera Activate: Keynote “Dear {name_surname} long ago is not enough”
3:10 p.m. Lectures
- Jakub Kiedroń, Partners: We are small and therefore we count
- Alexandr Havlicek: Hyperpersonalization is dead. Long live the customer-centric approach!
- Adéla Gortlerová, Škoda Auto and Martin Císař, Etnetera Activate: CDP without CDP
4 p.m. Coffee break
4:20 p.m. Panel Discussion: Will Businesses That Don't Use Hyperpersonalization Survive?
5:00 p.m. Managed Networking and Refreshments
- One place of truth or what ecosystem of tools do you use?
- What role does AI play in hyperpersonalization? Predictive models, content creation.
- Where to start with CDP implementation?
- What does hyperpersonalization mean for mobile and portal development?
Speakers
Registration
The event is free, you just need to register.