Data you don't trust. Agents you don't know about.

Almost everyone is trying AI now. Only a fraction reaches production. Two things decide it, and they're the ones nobody looks at. First, data quality. An agent works only with what it finds in the data. Second, people. Employees use AI anyway. The company often just doesn't know.

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Data you can't vouch for

Customer data sits in three systems in three versions. The definition of an "active client" changes depending on who you ask. No licence fixes that. With a chatbot it meant a wrong answer. With an agent that has to act, it means the work itself comes out wrong. A wrong order, wrong pricing, the wrong answer to a client.

Agents you don't know are live

An employee builds an agent in an afternoon, gives it access to email or the CRM, and sets it running. That's a process no one approved and no one is watching. When the person who built it leaves, no one knows how to switch it off. This happens even at companies where AI is officially banned.

What you'll take away

Both are manageable. On two panels, people from companies that are actually dealing with this talk straight about what works and what doesn't. In the demo zone, solutions run live in production. You leave with a concrete sense of how to build an official path people will follow on their own.

The agent is just the tip of the iceberg

At Etnology #5 we covered agents and the platform.

At #6 we go deeper, with the experience that without ready data and adoption under control, the platform alone isn't enough. The agenda is built on a mix of keynote talks, panel discussions with AI experts from client companies, and a live AI demo zone.

Agenda

14:30 Doors open, tech demos


Welcome and AI landscape overview – Jiří Štěpán

The frame for the whole afternoon. How bad data and the AI people run on their own are connected.


Keynote: Data quality and data readiness – Pavel Pola

A model is only as good as the data it stands on. Data readiness can't be skipped or bought; catching up later is hard and expensive.

Panel discussion: How to improve data readiness

Data readiness sits between IT, business, and compliance. This panel is about who actually owns it, who pays for it, and what that means for AI adoption.


16:00 Coffee break


Keynote: Shadow AI  – Vladimír Beran

Employees build their own agents and point them at company data. It's a security, regulatory, and operational risk all at once. We'll cover how to handle shadow AI without smothering adoption.

Panel discussion: How to speed up AI adoption

How to build the official path quickly and safely. This is where data and shadow AI meet in practice, with examples of current best practices.


17:40-20:00 Refreshments, tech demos and networking

Each demo comes with a short elevator pitch. Real solutions from production. Process automation, leaner workflows, better UX, straight from our AI experts. Ask questions, join the discussion, take away the know-how.

  • Etnetera Agentic: complaints handling agent
  • On-device AI with Apple Foundation Models in the Guest Connect app
  • GEO with Profound: who shows up in the answer instead of you
  • Škoda Customer Vibe CX platform
  • QA Control Center: a new approach to testing in the age of AI

Speakers

Pavel
Pola
interim CEO
Etnetera Activate
Martin
Gyurák
Director of AI and innovation
Broker Trust
Mgr. Filip
Beneš
Advokát / Senior Associate
Rowan Legal
Tereza
Fukátková
Head of AI
TV Nova
David
Bečvařík
CTO
Etnetera Core
Jiří
Štěpán
Partner
Etnetera Group
Ondřej
Franek
Partner, Solution Delivery – Nordics
Etnetera Flow
Vladimír
Beran
AI ambassador
Etnetera Core
David
Hujer
IT Project Manager
Green:Code
Antonín
Šimek
Senior Apple Platform Engineer
Etnetera Flow
Jan
Zubíček
AI Product Manager
ČSOB
Radek
Tůma
AI Advisor

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